October marks the shift into autumn, a time for cozy evenings and home-cooked comfort. Under the central theme,'Take it easy. Because it’s easy', this campaign was designed to capture the essence of the season, encouraging customers to minimize effort and maximize comfort.
I worked on every stage of the project, from the initial concept phase to on-set art direction during the product photoshoot, and finally to the final visual design. To keep the campaign dynamic, we developed a dual visual strategy featuring two distinct motifs:
I worked on every stage of the project, from the initial concept phase to on-set art direction during the product photoshoot, and finally to the final visual design. To keep the campaign dynamic, we developed a dual visual strategy featuring two distinct motifs:
The Fall Edit: Focused on hearty seasonal products and comforting soups, using warm, inviting visuals to evoke a cozy ambiance.
The Halloween Edit: Showcased festive sweets and treats, shifting the art direction to feature playful imagery that celebrated the spooky spirit of the holiday.
The Halloween Edit: Showcased festive sweets and treats, shifting the art direction to feature playful imagery that celebrated the spooky spirit of the holiday.
Digital Campaign Rollout: A cohesive suite of assets distributed across social media, email newsletters (CRM), and in-app banners.
Project developed while working at Flink SE
Art Direction and Design: Allison Cheng, Susana Monteiro
Art Direction and Design: Allison Cheng, Susana Monteiro