October marks the fall and Halloween month. This means, time to be more cosy at home, and enjoy warm meals at home.
Capturing the essence of fall and Halloween under the theme "Take it easy. Because it’s easy."
This campaign encouraged customers to enjoy cozy, home-cooked meals with minimal effort.
I played a role in every aspect of the project, from the initial concept phase to the product photoshoot and the final deliverables.
This campaign encouraged customers to enjoy cozy, home-cooked meals with minimal effort.
I played a role in every aspect of the project, from the initial concept phase to the product photoshoot and the final deliverables.
We developed two distinct promotional motifs: one focusing on hearty seasonal products for comforting fall soups and the other showcasing festive sweets and treats for Halloween. Collaborating closely with my team, I designed warm, inviting visuals that resonated with the cozy ambiance of fall, while the Halloween motif featured playful imagery to celebrate the festive spirit.
The campaign was distributed across various digital platforms, including social media, email newsletters, and in-app banners, allowing me to enhance my skills in creating cohesive seasonal content that reflects brand values and drives customer engagement.
Project develop while working at Flink SE
Art Direction and Design: Allison Cheng, Susana Monteiro
Art Direction and Design: Allison Cheng, Susana Monteiro