To support the launch of the new Recipe Feature within the Flink App, I was tasked with developing a comprehensive visual system. The goal was to translate the feature utility into engaging marketing assets that would drive user adoption across multiple European markets.
I've created the visual guidelines for the feature, making sure that it would have a consistent look & feel across all marketing channels. I have also created the full design rollout, creating and adapting CRM assets for key target markets, including Germany, Austria, the Netherlands, and France.
Key Results:
Localization: Successfully adapted high-volume assets for four distinct language markets.
Impact: This targeted campaign resulted in a 12% boost in feature performance and user engagement.
I've created the visual guidelines for the feature, making sure that it would have a consistent look & feel across all marketing channels. I have also created the full design rollout, creating and adapting CRM assets for key target markets, including Germany, Austria, the Netherlands, and France.
Key Results:
Localization: Successfully adapted high-volume assets for four distinct language markets.
Impact: This targeted campaign resulted in a 12% boost in feature performance and user engagement.
Project develop while working at Flink SE
Design & Animation: Susana Monteiro
Design & Animation: Susana Monteiro